Chaitanya Kotnis

Skills

Experiences

1. 

   Brand Hawkers

   Aug 2022 - May 2023

   Growth Marketing Manager

   - Managed a team of performance marketing executives to drive growth for Client brands - Cross functional team work with Graphic team, Social Media team and Client relations team - Grew one of India's largest perfume brand's sales by 300% in a period of 6 months - Constant Month on Month growth for a nutrition brand by 40% - Launched a healthy food brand from scratch in it's 0 - 1 journey - Building client pitches and providing GTM strategies was a routine part of the role - Used multiple out of box ideas to increase retention rates and increase AOV
2. 

   Publicis Media

   Aug 2021 - Aug 2022

   Media Analyst

   - Planned and executed paid search campaigns against strategies developed through DV360, TTD, Google Ads, Search Marketing and Meta Ads - Established keyword and copy strategies, trafficked, optimised and reported on search campaigns - Oversee overall campaign performance on day-to-day basis - Provided monthly reporting and analysis to assess performance and areas of opportunity - Developed strategic proposals from conception to implementation, including budget forecasting, tactical execution, and quantifying performance to clients - Interacted with clients through the provision of weekly status updates regarding search marketing efforts, monthly performance metrics, and overall recommendations and opportunities to achieve client goals - Worked with internal team to brainstorm new and innovative growth strategies - Market - North America - Clients: Marriott International, Citi Bank, Audible, Comcast, Vanguard, Aflac, NBC, News Nation, Macy's, Telemundo, TD Ameritrade
3. 

   WhiteHat Jr

   Jul 2020 - Jul 2021

   Sales and Marketing Manager

   - First Fresher to be hired as a sales manager by the company - Generated Revenue of $40,000+ for the company in a period of 3 months - Learnt the art of negotiation - Shifted to backend Operations to improve Customer Experience - Provided key insights and recommendations to reduce TAT
4. 

   The Climber

   Aug 2018 - Apr 2020

   Team Lead - Sponsorships and Marketing

   Led the Sponsorship and marketing team to secure sponsorships for The Climber Events with companies like Basics, RedBull etc. Promoted the events all over the city to generate traction amongst young individuals.

Education

1. 

   ESCP Business School

   Sep 2023 - Jun 2024

   MSc Marketing

   COURSE