Himanshi Khatri

Experiences

1. 

   Nippon India

   Dec 2024 - Current

   Assistant Manager - Digital Business

   At Nippon India Mutual Fund, I play a key role in driving digital business growth through the Business Easy Ecosystem - App, Website and WhatsApp, ensuring seamless engagement between the company and its partners. My responsibilities include strategizing and implementing initiatives to increase app adoption and enhance partner transactions. I work closely with various teams to optimize digital touchpoints, improve user experience, and drive effective communication through app push notifications, WhatsApp, and email campaigns. Additionally, I conduct training sessions for internal teams and external partners, enabling them to leverage digital tools efficiently. By collaborating with cross-functional stakeholders, I contribute to streamlining business processes, increasing digital penetration, and strengthening the overall distributor ecosystem.
2. 

   DSP Mutual Fund

   Apr 2023 - Oct 2024

   Graduate Trainee - Distributor Marketing

   Coordinated with multiple agencies to ensure the timely delivery of diverse marketing projects and campaigns. Designed compelling creative content for websites, emails, and various digital platforms, enhancing brand engagement. Developed comprehensive launch plans and execution strategies, contributing to the success of marketing initiatives. Collaborated with cross-functional e-business teams to facilitate seamless website uploads and maintenance. Orchestrated both online and offline events and conferences to promote brand awareness. Contributed significantly to the successful launch of various Mutual Fund Schemes, fueling company growth. Innovatively devised giveaway ideas, appreciation letters, and gifts to foster strong B2B relationships. Crafted compelling copy for brochures, banners, posters, and various promotional materials, maintaining brand standards. Conducted thorough quality checks on creative content to ensure consistency and adherence to brand standards. Ensured the smooth delivery and release of the monthly Digital Factsheet, obtaining necessary approvals, including compliance checks. Organized the monthly "Netra" event, managing the entire process from designing creatives to listing on YouTube, ensuring a seamless experience each month. Navigated the intersection of creativity and strategy, contributing to the success of various marketing initiatives.