RouteNow
Jan 2021 - Jan 2022
Co-Founder, Product and Growth
Enterprise Fintech SAAS. Global CFO stack. End-to-end financial management for mid-large businesses. US, Singapore, India markets. Raised from early-stage institutions and individual investors.
- Owned product, design, marketing/growth, operations, and investor relations
- MVP in 3 months, first pilot in 6 months, core capabilities parity with existing solutions in 8 months
- Built a comprehensive stack for expense management, automated accounting, automated payments, payables + receivables management, vendor management, financial control and reporting automation, automated reconciliation, payroll automation, cross-border transaction management, and much more
- Solo PM + designer owning the vision and roadmap as well as the PRDs, wireframes, UI design, sprint manager / scrum master, (reluctant) QA, sales and account manager, customer support, and everything in between
- Can probably get a better sense of what we built from here: https://routenow.io