Yash Binani

Skills

Experiences

1. 

   Gushwork

   May 2024 - Current

   Founding Product Designer
2. 

   Crunch

   Sep 2022 - May 2024

   Product & Design

   • Owned product design end-to-end for 3 innovative products spanning across decentralized organizations, data analytics, and creator economy verticals • Adeptly created wireframes, high-fidelity interactive prototypes, mockups vividly conveying concepts; closely collaborated with engineers for flawless implementation • Designed compelling brand visuals and high-conversion partner deck with marketing team to boost sales • Conducted multiple user research, usability testing to refine design language and experience across the board • Strategically directed Marcat's (our previous product) design-first, meme-driven social media presence; creatively grew Twitter following to 400+ in <1.5 months from launch. Along alongside managing the entire design outlook.
3. 

   L.E.A.P.

   Jul 2021 - Jun 2022

   Visual Designer

   • Worked hand-in-hand with product team, designers and functional experts from ideation through final implementation of mockups and interactions with the devs. • Created Facebook Ad creatives for an audience of 11M which increased CTR by 30% • Owned end-to-end visual design for different parts of apps and websites designed. • Played the UX Designer role as well as managed all the operational design requirements on a daily basis to create a scaled design system. • Conducted user research and organized sessions with stake holders.
4. 

   AIESEC in India

   Feb 2021 - Aug 2021

   Business Development Executive

   • Performed first-hand qualitative research on employers and potential partners. • Introduced different types of marketing techniques including mass-email marketing tools and moment marketing. Also introduced design styles for marketing campaigns. • Managed relationships with partners throughout their contract lifespan.

Education

1. 

   St. Xavier's University, Kolkata

   May 2019 - Jun 2022

   Bachelors

   Management