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Businesses expect resounding sales as Diwali shoppers balance budget and big expectations

Economic Times · 7m

The Diwali festival is a bustling time of year for shoppers, with malls and markets packed as people seek out the perfect gifts for their loved ones. From dinner sets and beauty hampers to electronics and gourmet food baskets, the options are endless. Balancing budgets with expectations can be challenging, but finding the right balance is key. Retailers are expecting strong sales, with online marketplaces like Snapdeal experiencing significant growth. Digital gift cards are also on the rise, offering convenience and choice. Alcohol brands are seeing increased demand, and gifting experiences like luxury staycations are becoming popular choices.