News on Medial

Generating AI images uses as much energy as charging your phone, study finds

Gizmodo · 1y

A new study reveals that generative AI models used for creating images can consume as much energy as charging a smartphone. The research, conducted by Hugging Face and Carnegie Mellon, examines the environmental impact of generative AI models, specifically highlighting the high energy consumption of image generation tasks. Multipurpose models like ChatGPT were found to be more energy-intensive than task-specific models. The study calls for awareness of the environmental cost of AI and suggests using smaller models in contexts where tasks are well-defined.