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Shilpa Shetty ventures into kids clothing space with Zip Zap Zoop

Inc42 · 1y

Shilpa Shetty Kundra has partnered with Ashmika Sadh to launch Zip Zap Zoop, a kids' and teenagers' clothing line aiming to redefine the industry landscape. The brand's collection primarily consists of sustainable fabrics like organic cotton and recycled polyester, with a focus on reducing environmental impact. With 500 styles covering ages 0-19, Zip Zap Zoop aims to make choices easy for parents and kids while generating employment opportunities. The Indian kids apparel market is expected to reach $24.5 billion by 2028, making it an attractive sector for growth.