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105 Million Use COD While Shopping Online, says Report

OutlookIndia · 5m

A report by IAMAI and KANTAR highlights that 105 million Indians use cash on delivery (COD) while shopping online, reflecting a trend due to limited access to UPI and preferences for assurance before payment. As e-commerce expands in rural areas, the reliance on COD grows, but social media-based shopping is declining. India's internet users could reach 900 million by 2025, with significant growth from rural areas, and AI use is increasing for productivity.