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Ad-free Facebook might get way cheaper to appease EU regulators

The Verge · 1y

Meta has offered to lower the price of its ad-free subscription for Instagram and Facebook in Europe, according to reports. The company proposed reducing the subscription price from €9.99 to €5.99 for a single account and €4 for additional accounts during a hearing with the European Commission. By lowering the price, Meta hopes to address regulatory concerns and create a more favorable environment. The ad-free subscription was launched last year after EU regulators questioned the company's data collection and processing practices. However, consumer groups have criticized the subscription as a way to bypass consent requirements.