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Apple shifts Vision Pro strategy, plans new iterations: Mark Gurman

Livemint · 12m

Apple is reportedly changing its strategy for the Vision Pro headset, which was launched in June 2023. The headset, originally positioned as a device to replace smartphones and computers, has faced challenges including a high price of $3,499. To address this, Apple is now planning multiple versions of the headset at different price points. They are also working on AR glasses and a successor to the Vision Pro. The goal is to make their mixed-reality technology more appealing and accessible to a wider audience.