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Apple's car prototype was internally called the 'Bread Loaf' because of its shape: Bloomberg

Business Insider · 1y

Apple employees working on the development of the company's first electric car, known as "Project Titan," created a prototype vehicle called the "Bread Loaf" in 2020. The prototype, which resembled a minivan with rounded sides, an all-glass roof, sliding doors, and whitewall tires, underwent testing but ultimately did not meet Apple's aspirations. The car project was officially shelved after almost a decade of work. The decision to abandon the project aligns with the current slowdown in the electric vehicle market, with demand for expensive EVs declining and other automakers delaying investments in new EV infrastructure.