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Apple's China market share shrinks as Huawei surges, data shows

Economic Times · 11m

Apple's market share in China dropped by two percentage points in Q2 2024 due to increased competition from Huawei. Huawei's smartphone shipments rose 41% YoY during the period, aided by the launch of its Pura 70 series. Although specific shipment figures for Apple were not disclosed, Canalys data revealed that the company's market share in China fell to 14% in Q2 2024, down from 16% in the same quarter the previous year, resulting in a decline in Apple's ranking in the Chinese smartphone market from third to sixth place. Chinese smartphone shipments overall increased by 10% in Q2, with Vivo leading the market with a 19% share, followed by Oppo, Honor, and Huawei. Apple is now focusing on optimizing its channel management in the Chinese market, as it faces growth pressure.