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D2C brand Bewakoof’s loss halves to INR 12.7 Cr in FY23, sales dip 8%

Inc42 · 1y

D2C brand Bewakoof, owned by Aditya Birla Group’s TMRW, managed to reduce its loss by almost 60% in FY23, reporting a net loss of INR 12.7 Cr. However, its operating revenue dipped 8% to INR 147.1 Cr. The startup's other income surged 64% to INR 82 Cr, contributing to the decline in net loss. Total expenditure remained almost flat at INR 241.8 Cr, with the highest amount spent on procurement of finished goods. Aditya Birla Group's TMRW invested INR 200 Cr in Bewakoof to acquire a majority stake in the startup.