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Festive sales end with a bang, after Rs 1 lakh crore of clicks

Economic Times · 7m

Ecommerce platforms in India recorded total sales of nearly Rs 1 lakh crore ($11.9 billion) during the festive season, expanding by over 23% from the previous year. The growth was driven by demand from non-metro consumers and increased purchases of luxury brands. Smartphones emerged as the leading category, accounting for nearly 65% of all smartphone sales. Premium fashion and large appliances also saw significant growth. The rise in festive sales was reflected in the increase in Unified Payments Interface (UPI) transactions and total settlements. Quick commerce performed better than expected, contributing about $1.1-1.2 billion in sales. Homegrown direct-to-consumer brands saw a significant increase in revenue.