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FMCG makers continue to bet on M&A for growth

Thehindubusinessline · 1y

Fast-moving consumer goods (FMCG) manufacturers are turning to mergers and acquisitions (M&A) to expand their product categories and digital presence. Recent acquisitions by Tata Consumer Products Limited (TCPL) and Marico have helped fill gaps in their portfolios and enter new markets. FMCG companies are also leveraging D2C acquisitions to boost their digital revenues and plan to grow their digital brands. However, they emphasize that M&A is not a substitute for organic growth but rather a multiplier for their business strategies.