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How Boba Bhai Is Setting The Stage For Bubble Tea Revolution In India

Inc42 · 1y

Indian company Chai Point, with 27 outlets in seven cities and a revenue run rate of INR 2 Cr per month, is tapping into the growing demand for bubble tea in India. Bubble tea, a popular Taiwanese tea-based beverage, is expected to become a $6.17 Bn market by 2033. Chai Point initially started as a hobby project, but quickly gained popularity, attracting 40,000 to 60,000 customers per month. The company primarily sells its products through online platforms like Swiggy and Zomato, but is also expanding its offline presence. The trend of bubble tea in India is evident on social media platforms like Instagram.