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How dark stores are lighting up the online beauty business

Livemint · 11m

E-commerce companies Nykaa and Purplle are considering implementing dark stores, or micro-warehouses, to improve their delivery speeds and compete with quick commerce platforms. These dark stores would be located in major cities like Mumbai and Bengaluru and would aim to provide faster deliveries within a few hours. Both companies are exploring options such as operating their own facilities or utilizing existing spaces with logistics providers. The move to dark stores would help Nykaa and Purplle retain customers and enhance their own brands. However, the high costs and logistical challenges associated with dark stores may require careful execution.