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How 'deepfake Musk' became internet's biggest scammer

Economic Times · 10m

Deepfake videos, powered by artificial intelligence (AI), have become a powerful tool for scammers. These manipulated videos feature famous figures such as Elon Musk, Warren Buffett, and Jeff Bezos endorsing investment opportunities that turn out to be fraudulent. The scammers use AI to alter the voices and facial expressions of these figures, making the deepfakes harder to detect. Thousands of these videos have flooded the internet, leading to billions of dollars in fraud losses. Despite efforts by platforms like YouTube and Facebook to remove such content, scammers continually adapt their tactics to evade detection. Older internet users, particularly those unfamiliar with cryptocurrency and AI, are often targeted by these scams.