News on Medial

India now a focus market for Reddit, says CEO Steve Huffman

Economic Times · 7m

Indian users' engagement on Reddit has grown by 59% YoY, making India one of the platform's focus markets. Reddit has seen success in content licensing deals with AI companies, making it profitable for the first time in 19 years. The platform recorded 97.2 million daily active users in Q3, leading to a 40% surge in its shares. Reddit plans to expand machine translation to over 30 countries by 2025. However, Indian audiences are more inclined towards short-form video content, meaning deeper engagement platforms like Reddit may be of interest to focused tech companies for advertising.