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Mamaearth founders selling shares in IPO is part of a new-age company trend

Economic Times · 1y

The founders of beauty and personal care brand Mamaearth, Varun Alagh and Ghazal Alagh, are selling 32.86 lakh shares in the IPO of Honasa Consumer Ltd., the parent company. The founders are expected to raise between Rs 101.22 crore and Rs 106.47 crore through this sale. This trend of founders selling shares in IPOs is common among new-age companies, as seen in previous IPOs like Paytm and Nykaa. Founders claim it helps generate liquidity and build confidence among other selling shareholders.