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Reliance Retail starts ONDC pilot via retail platform Fynd

Economic Times · 1y

Reliance Retail Ventures Ltd (RRVL) has initiated a pilot program on the government-supported Open Network for Digital Commerce (ONDC) through Fynd, an omnichannel retail platform in which Reliance Industries holds a stake. Currently, one Reliance Retail store in Madurai, Tamil Nadu, is live on the seller side of ONDC, with plans to expand to several more stores in Tamil Nadu. If successful, Reliance Retail intends to scale up to five stores, then 100 stores, and eventually bring all its brands onto the ONDC platform. ONDC has facilitated 57 million transactions since its launch in January 2021.