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Shiprocket launches data-driven omnichannel marketing automation platform

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Ecommerce enablement platform, Shiprocket, has launched a marketing automation platform called Engage 360. The platform aims to empower Indian merchants with advanced marketing automation and intelligence to drive growth, boost customer loyalty, and optimise marketing spend. With omni-channel capabilities, including WhatsApp, SMS, email, and RCS, the platform ensures businesses can reach customers across their preferred channels, providing a unified and seamless experience. Shiprocket seeks to enable ecommerce merchants to thrive in the digital age by delivering personalised customer experiences at scale through data-driven marketing.