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Social media companies yet to take a final call on mechanics of parental consent

Economic Times · 4m

Social media companies face challenges in implementing verifiable parental consent for processing children's data, as required by the draft Digital Personal Data Protection (DPDP) Rules. While giants like Google and Meta can leverage their existing data to streamline compliance, smaller platforms and startups struggle to devise cost-effective mechanisms. The regulations, aimed at curbing Big Tech dominance, inadvertently strengthen them by creating data moats. Companies are still evaluating various consent mechanisms, with no clear solution yet.