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Some Apple Vision Pro users are returning the headset because they don't know how to set it up, analyst says

Business Insider · 1y

According to analyst Ming-Chi Kuo, a significant percentage of Apple Vision Pro headset returns are due to users struggling to set up the mixed-reality device. The exact reasons for the difficulties are unclear, but the headset utilizes advanced technology and requires eye and hand tracking for navigation. Despite some initial challenges, Kuo estimates that the return rate for the Vision Pro is less than 1%. Other reasons for returns include concerns about the bulky design, underwhelming video quality, and the high price tag of $3,500. However, some devoted fans have embraced the headset, even going as far as wearing it to their wedding or while driving.