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UPI market share cap delay likely to keep online payments pie unchanged

Economic Times · 12m

A proposed market share cap of 30% in the Unified Payments Interface (UPI) segment is unlikely to be implemented, according to industry executives. Newcomers in the UPI space have been informally informed that the limit is unlikely to be enforced, leading them to reassess their growth and investment plans. The leading players in UPI, PhonePe and Google Pay, hold significant market sway, leaving few options for implementing the cap. NPCI and the government have yet to indicate their official stance on the matter. The growth of UPI and the concentration of users among a few platforms are key concerns for regulators.