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X CEO Linda Yaccarino faces the pitfalls of sharing power with Elon Musk

Livemint · 10m

Linda Yaccarino, Chief Executive of X Corp., has faced challenges as she aims to fix the company's ad business. She has encountered resistance from product executives and tensions with owner Elon Musk, as they differ on decision-making and management. The company's ad revenue has declined since Musk's acquisition, while user growth has also been a struggle. Yaccarino is looking to form partnerships, including exploring payments features, but faces difficulty in attracting advertisers back to the platform. The company is planning to sublease excess office space, and Yaccarino has made efforts to establish partnerships with companies in the sports-betting and financial technology industries.