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YouTube launches new Shopping features to help creators market products and grow their earnings

TechCrunch · 1y

YouTube is rolling out new Shopping features for creators to enhance their shoppable videos and collections. The launch includes the introduction of "Shopping Collections," allowing creators to curate product selections from favorite brands for users to explore. YouTube is also launching an Affiliate Hub, providing creators with information about Shopping partners, commission rates, and promo codes. Additionally, Fourthwall, a website builder tool, will be integrated into YouTube Studio, simplifying content creation and management. YouTube's move comes as TikTok aims to expand its US-based TikTok Shop business significantly, potentially reaching $17.5 billion this year.