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YouTube's Ad blocker crackdown is getting harder to dodge

Gizmodo · 1y

YouTube is taking increasingly aggressive measures to combat ad-blocker usage on its platform. Users are now being met with pop-up notifications that block video playback until the ad blocker is disabled or YouTube is added to the allowlist. The company claims that using ad blockers is against its terms of service and that ads support creators and allow access to content. This move comes as YouTube faces declining ad revenue and seeks alternative ways to monetize its platform.