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Zomato launches separate fleet for pure vegetarian customers

IndianStartupNews · 1y

Food delivery giant Zomato has launched the 'Pure Veg Fleet' and 'Pure Veg Mode' in response to the dietary preferences of India's large vegetarian population. 'Pure Veg Mode' filters out non-vegetarian restaurants on the Zomato app, making it easier for users to find purely vegetarian options. The 'Pure Veg Fleet' features green delivery boxes and ensures that vegetarian orders are exclusively handled and delivered by a dedicated fleet, preventing any mix-up with non-vegetarian meals. Zomato plans to introduce more specialized fleets to cater to specific customer needs in the future. The announcement has been well-received by netizens.