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I dont think these are the reasons. Mr. Beast was a spot on marketing person, the team did follow highly working marketing strategy 1. Mr.Beast was heavily backed, and he used the funds to create viral games where large sums of money gets rewarded, attracting lots of followers, creating a viral sensation. 2. Humble beginnings and early struggles were few marketing strategies used, as you can see the same with Elon Musk. He carried on the PR in a good way, emphasizing positively on his personality 3. He shot the videos, translated them in different languages and posted the same videos in different playlists in different languages. This kind of tweaks helped him market efficiently His attention grabbing skills, charming personality, and innovative challenges are few base reasons to his success, but beynd everything there was very intelligently invested heavy marketing behind Mr. Beast