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SHIV DIXIT

CHAIRMAN - BITE INDU... • 1y

Viral Marketing Strategy - 9 “ Husband Storage Pod ” In China some mall introduce unique way of marketing strategy to increase their customer experience and retention rate. They Implement Small glass pods for wifes who is shoping with thier husband because most of the men in China don't want to spend their time in shopping and that's why they hesitate to go for shopping with thier wifes so shopping malls introduce pods with facilities like Gaming , 3d short movies , body massage and music. After this people start talking about this in Chinese social media and malls sales are increasing because now people have option to enjoy in malls without paying any extra amount. According to research they are making huge revenue from ads and food because whenever any human enjoy then they want any unique type of food. What do you think is this strategy possible in Indian malls ?

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