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Black Friday Weekend saw 24% GMV surge for eCommerce brands: GoKwik

Economic Times · 6m

Ecommerce brands in India experienced a 24% increase in sales during the Black Friday weekend compared to the previous weekend. The surge was mainly driven by tier 1 cities and beauty products, which saw a doubling of gross merchandise value (GMV). Footwear, fashion, and electronics also performed well, each experiencing significant growth. The average order value (AOV) increased by 8%, largely due to the beauty category. Cash on delivery (COD) remained a popular payment method for shoppers during the Black Friday sale period, particularly for fashion purchases. Mega cities like Mumbai, Bengaluru, and Delhi led the sales increase during the Black Friday weekend.