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Ecommerce companies, brands line up for Black Friday rush

Economic Times · 1y

Ecommerce platforms and brands in India are preparing for a strong Black Friday sales period, as the event gains popularity in the country. Platforms like Nykaa, Tata Cliq, and Myntra are participating in the sales, along with brands like H&M and Zara. Estimates suggest that online and offline sales in India during Black Friday week may grow by over 70% compared to regular weeks. Online sellers are expected to benefit more from the sales, but some offline sellers will also experiment with sale events.