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Disney+ Hotstar Brings In Pause Ads Feature For Its Connected TV Feed

Inc42 · 1y

Disney+ Hotstar has introduced pause ads for its Connected TV (CTV) feed, making it one of the first platforms in India to offer this feature. Consumer brand executives from Marico Limited, Mondelez India, and ITC Limited have partnered with Disney+ Hotstar to run their ad campaigns during the pause. In addition to pause ads, Disney+ Hotstar also provides advertisers with various CTV ad formats, such as auto-expanding billboards, prerolls, midroll ads, and click-to-WhatsApp integrations.