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Disney Star ad revenues from Asia Cup may touch ₹400 cr

Livemint · 1y

The upcoming Asia Cup's 16th edition, scheduled from August 30 to September 17, is set to feature sought-after India-Pakistan matches, driving demand for broadcasting rights. Disney Star, the broadcaster, is finalizing deals with sponsors such as Coca-Cola's Charged by Thums Up, Amazon Pay, and others. Advertisers can choose packages including India-Pakistan clashes and other matches. Spot rates range from ₹2-3 lakh for non-India matches to ₹25-30 lakh for India-Pakistan encounters. Disney+Hotstar will offer free access on mobile but charge for connected TVs. The ICC World Cup in India between October 5 and November 19 poses another significant test for Disney Star.