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E-commerce sales to surge 20% to Rs 90,000 crore this festive season: Redseer

Business Today

Business Today · 1y

E-commerce sales to surge 20% to Rs 90,000 crore this festive season: Redseer

Following a period of reduced consumer demand in the last three years, this year's online festive sale events are anticipated to rejuvenate consumption. A report by Redseer Strategy Consultants projects that e-commerce gross merchandise volume (GMV) will increase by 18-20%, reaching an estimated Rs 90,000 crore.

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