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No dearth of demand, more than 50% customers to raise festive purchases this year: Amazon India

Money Control · 1y

Amazon India is gearing up for a surge in demand ahead of the festive season, with expectations of higher sales compared to last year. The e-commerce giant is expanding its logistics and delivery network and has created over 100,000 job opportunities across the country. Additionally, Amazon India is launching a multi-channel fulfillment service to allow Direct-to-Consumer brands to use its delivery network. The company is also experiencing robust growth in advertising as sellers on e-commerce platforms increase their ad spends. Amazon is also introducing a new variant of its Prime membership program for Android users in India.