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Meta's new AI deepfake playbook: More labels, fewer takedowns

TechCrunch · 1y

Meta, formerly known as Facebook, has announced changes to its rules regarding AI-generated content and manipulated media. The company stated that it will begin labeling a wider range of such content, including deepfakes, with a "Made with AI" badge. Additionally, Meta will provide more contextual information when content has been manipulated in ways that could deceive the public on important issues. The new policy aims to prioritize transparency and context rather than removing manipulated media entirely. This change follows criticism from the oversight board funded by Meta, urging the company to reevaluate its approach to AI-generated content.