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PhonePe launches made-in-India Indus Appstore to take on Google, Apple

Economic Times · 1y

Walmart's PhonePe has launched its app marketplace, Indus Appstore, to compete with Google Play Store and Apple App Store. The company aims to bring healthy competition to the market, creating a more democratic and vibrant Indian digital ecosystem. Indus Appstore differentiates itself by not charging developers any platform fee or commission for in-app payments and allowing them to integrate any payment gateway they choose. This move comes amid Indian startup founders' and app developers' concerns over restrictions on payments and high commission rates by US giants.