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Brand activation is all about making your brand come alive for your audience. Itโs not just about putting your logo everywhere; itโs about creating real, memorable experiences that engage people and make them feel connected to your brand. Think of it like those flashy ad campaigns or interactive events you seeโcompanies like Red Bull or Pepsi do this well with their high-energy promotions. In India, companies like Vikram Sarabhai Space Centre and Parle-G have nailed this by creating experiences that really resonate with their audience.
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